The Think. Check. Submit site is designed to help researchers make informed choices before submitting papers for publication. As stories of malpractice and deceptive publishing seem to be more and more in the news, the aim is to ensure researchers have enough information to evaluate and choose quality publications. From their press release:
Think. Check. Submit. is a new industry-wide initiative that provides a checklist of quality indicators that can help researchers identify if a journal is a trustworthy place to submit their research.
The launch of the campaign coincides with the publication of a new longitudinal study in BMC Medicine by Cenyu Shen and Bo-Christer Björk which highlights the increasing number of publications that fail to meet many of the characteristics outlined in the Think. Check. Submit.check list. The study can be read here: http://www.biomedcentral.com/1741-7015/13/230